Journal — monmouth beach

One of the big reasons people come to Booskerdoo Fresh Roasted Coffee Company is because we have awesome iced coffee and tea. We cold brew all of our iced coffee and tea unlike so many other places that make their iced coffee and tea by brewing it hot, letting it sit for a few hours or overnight, and then pouring it over ice.

Why? Well...cold brewing makes for a much tastier cup of coffee or tea for several reasons....

First - when coffee and tea...

Whether you get up every morning to the alarm clock’s warning and take the 8:15 into the city (sorry for the “out-of-the-gate” 1970’s Bachman Turner Overdrive lyric…but I just could not help myself!), or you rise casually on your day off, you most likely follow an opening day ritual. You get out of bed, hit the bathroom, wake the kids, let the cat out, take the dog for a walk, and start the breakfast making process, and do whatever you need to do to “get...

(Pictured - Fairhaven Baristas Chuck & Joe - "We Make The Coffee Rules")

Is it rude when visiting someone’s home, specifically a close friend or family member, that you bring a bag of your favorite coffee with you and present it as a gift? I mean, whether you present it as a gift or just hand the bag of coffee to them unwrapped accompanied by the phrase, “Here, this is for later.”, isn’t blatantly obvious that you are telling your host...

Coffee, like most subjective indulgences, needs more than just the words “bad” or “good” as descriptors. Sure, it’s going to end up being one of those two, but we shouldn't feel silly trying to dissect why we feel this way, especially if we drink coffee on a regular basis. Whether it be flavor, sound, or visually stunning art, our past experiences of enjoying our senses have accumulated into one unique palate that we should embrace and challenge daily rather than shun into the doldrums of routine.

I once sipped a version...

          I'm flying my X-Wing across the surface of the Death Star. I need to cover my friends as they make their bombing runs as we try and destroy this battle station. All of a sudden I hear the Imperial March playing loudly in my headset and I roll over and turn off my morning alarm. I kick off the covers and put my feet on the floor. Time to put on my Coffee Rules t-shirt, head out into the dark pre-dawn...