What is a New Jersey Diner? We ask this (rhetorically) as it pertains to our Jersey DINER-style blend (naturally).
New Jersey has by far more diners than any state in the USA. The term “New Jersey Diner” means different things to different people. Some serve alcohol but they aren’t bars. All serve coffee to everyone who walks in, but they aren’t coffee shops. The menu items can be good in quality, but almost always low in price.
Every type of person can be found in a diner: a trauma surgeon coming off of a grueling shift; a pack of hard studying college students topping off an all-nighter; or a group of co-workers (blue or white collard) enjoy a group breakfast.
Coffee is the key common denominator. New Jersey Diner coffee pairs equally well with a Pork Roll, Egg, and Cheese sandwich, “Disco Fries”, a slice of fresh made Cheesecake, or a Sloppy Joe sandwich (a New Jersey Sloppy Joe is coleslaw & pastrami, NOT red sauce & ground beef)
Although our roastery is based at the Jersey Shore, and we are all born-and-raised Garden Staters, Booskerdoo Coffee is the farthest thing from a New Jersey Diner.
When we decided to release a blend called Jersey Diner, we took light roasted Colombia Excelso and added a bit of medium roasted Brazil Cerrado for added richness. The result: a classic cup of coffee... nutty, sweet, and refreshingly mild.
Many of our coffee connoisseur customers, some of which are self-proclaimed coffee snobs ;-) , take a couple months to admit this blend is one of their favorite coffees.